Dieline獎(jiǎng)已進(jìn)入第15個(gè)年頭，仍然是世界上最大的全球包裝設(shè)計(jì)競(jìng)賽之一，旨在表彰全球最優(yōu)秀、最聰明的設(shè)計(jì)師和機(jī)構(gòu)，他們創(chuàng)造了產(chǎn)品包裝，提高了人們對(duì)品牌包裝設(shè)計(jì)巨大價(jià)值的認(rèn)識(shí)。

近日，Dieline宣布了2024年度獲獎(jiǎng)名單，向多達(dá)41個(gè)類別的137名獲獎(jiǎng)?wù)哳C發(fā)獎(jiǎng)杯，不僅有大膽創(chuàng)新的設(shè)計(jì)，還有許多品牌致力于無(wú)塑料材料的使用。一起來(lái)看下今年的獲獎(jiǎng)作品！

1.BEST OF SHOW

Sitch Hair

by Lyon & Lyon

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客戶的簡(jiǎn)介是創(chuàng)造美麗、獨(dú)特的定制包裝，并重點(diǎn)關(guān)注可持續(xù)性。團(tuán)隊(duì)縮小了主要容器的設(shè)計(jì)范圍，使其足夠令人滿意，人們會(huì)想把它們放在浴室里。半圓柱形的瓶子可以整齊地鑲嵌在一起，還可以平坐在浴室墻上，節(jié)省空間。曲面軟化了容器的另一側(cè)，當(dāng)與匹配的SKU放在一起時(shí)，會(huì)形成一個(gè)完整的圓柱體。在機(jī)身的正面和背面，我們開(kāi)發(fā)了一系列標(biāo)簽壓花，無(wú)論是空的還是滿的，都很好看。沙子色的瓶子采用緞面麥稈效果，看起來(lái)像一個(gè)陶瓷瓶。

2.STUDIO OF THE YEAR

Wedge

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3.EDITOR’S CHOICE

OMY Laboratories

Wedge

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Omy Laboratories是一個(gè)護(hù)膚品牌，專門(mén)生產(chǎn)定制的個(gè)性化產(chǎn)品。全新的標(biāo)識(shí)設(shè)計(jì)使用粗體無(wú)襯線字體，上標(biāo)有“實(shí)驗(yàn)室”或“實(shí)驗(yàn)室”。副襯線字體平衡了主字體，增添幾分優(yōu)雅。此外，還創(chuàng)建了一個(gè)顏色系統(tǒng)，以顯示每種產(chǎn)品的不同功能，如“超級(jí)舒緩”、“多功能”、“超級(jí)保濕”和其他護(hù)膚相關(guān)功能。顏色系統(tǒng)以白色背景為背景，使功能在包裝上更加突出。

4.PLASTIC-FREE INNOVATION

OF THE YEAR

Vivomer

Shellworks

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Shellworks的Vivomer是一種純素食和可堆肥的單一材料，由土壤和海洋環(huán)境中的微生物組成，基本上是魚(yú)類食物。天然聚酯材料的性能就像塑料（它最適合用作浴缸和罐子），扔掉后，將在52周內(nèi)完全消失。更好的是，它不留下微塑料。

5.REBRAND OF THE YEAR/Best of Brand Identity

Togo – New Visual IdentityMarimo

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意大利的Marimo以明亮的色彩、動(dòng)態(tài)的插圖細(xì)節(jié)和豐富的個(gè)性為巧克力品牌Togo進(jìn)行了大膽的升級(jí)。雖然舊品牌有著20世紀(jì)經(jīng)典的餐桌外觀，但更現(xiàn)代的重新設(shè)計(jì)使用了涂鴉式的細(xì)節(jié)和大膽、活潑的無(wú)襯線來(lái)吸引眼球。

6.DESIGN FOR GOOD AWARD

Corrections – The PrisonerScottish Malt Whisky Society

STCKMN

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現(xiàn)在，Dieline Design For Good Awards已進(jìn)入第四個(gè)年頭，旨在表彰那些處理對(duì)他們有意義的問(wèn)題和必要事業(yè)的機(jī)構(gòu)和創(chuàng)意人員。蘇格蘭麥芽威士忌協(xié)會(huì)（Scottish Malt Whisky Society）與STCKMN（蘇格蘭格拉斯哥設(shè)計(jì)師克里斯·威爾遜）合作，以一款直接在蘇富比拍賣(mài)行拍賣(mài)的威士忌慶祝了成立40周年。這款威士忌被恰當(dāng)?shù)胤Q為“唯一的一滴”，它是一個(gè)手工制作的紙雕，突出了里面的液體和它在其中陳釀了33年的雪利酒桶之間的關(guān)系。STCKMN還使用了木桶中的木屑，并將其融入雕塑本身。此外，醉醺醺的金色以波紋的形式象征，一滴就代表了令人難以置信的限量發(fā)行。

7.DESIGNALYTICS DESIGN

EFFECTIVENESS AWARD

CVS Beauty

CBA USA

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設(shè)計(jì)分析有效性獎(jiǎng)旨在通過(guò)突出包裝設(shè)計(jì)對(duì)消費(fèi)品牌的影響，幫助提升包裝設(shè)計(jì)的作用。今年的獲獎(jiǎng)?wù)呤谟枇薈BA USA，表彰其在CVS Beauty品牌上的工作，這是該獎(jiǎng)項(xiàng)五年歷史上第一位獲得該獎(jiǎng)項(xiàng)的自有品牌。多年來(lái)，CVS的Beauty 360品牌一直通過(guò)提供高質(zhì)量的美容和個(gè)人護(hù)理產(chǎn)品，通過(guò)這次重新設(shè)計(jì)，CVS Beauty做出了革命性的轉(zhuǎn)變——完全取消了Beauty 360品牌，取而代之的是熟悉的CVS，同時(shí)傳達(dá)產(chǎn)品功效、優(yōu)質(zhì)性和包容性。

8.Best of Food

Smallhold

Gander

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Smallhold通過(guò)垂直農(nóng)業(yè)種植特色蘑菇，并用其最新的由食物垃圾制成的香蒜醬，為消費(fèi)者提供一種鮮味醬汁，用于蘸醬和涂抹。蟾蜍形狀的頂部直觀突出產(chǎn)品屬性，簡(jiǎn)潔且可愛(ài)。

9.Best of Beverage

30 Knots Distillery

Clay Andrews

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這款以燈塔為靈感的瓶子，受澳大利亞地形啟發(fā)，在質(zhì)地厚重的紙張上疊加箔片、清漆和壓花，郵政編碼則以浮雕的形式置于瓶身正中。

10.Best of Health, Beauty,& Personal Care

Uoga Uoga KidsAndstudio

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Uoga Uoga Kids將肥皂、洗發(fā)水和乳液擬人化，賦予它們萌趣的表情，孩子們還可以用可重復(fù)使用的貼紙來(lái)裝飾它們。紫色包裝足夠時(shí)尚和簡(jiǎn)單。

11.Best of Home, Shopping,& Other Markets

SmartDevilShenzhen Tigerpan Design Co., Ltd.

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深圳Tigerpan Design的SmartDevil屏幕保護(hù)器包裝正是依靠其dieline的聯(lián)鎖特性實(shí)現(xiàn)的。雖然回收因素是一個(gè)明顯的優(yōu)勢(shì)，但你不能忽視該品牌如何使用風(fēng)格化的、以類型為靈感的圖形來(lái)準(zhǔn)確地翻譯產(chǎn)品，從而做出大膽而有趣的展示。

12.Best of Sustainability

UniSleepHangzhou XIVO Design Co., Ltd./ UniSleep

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UniSleep的枕頭不用多層包裝，而是一盒一周期。保護(hù)產(chǎn)品的枕頭也用于運(yùn)輸，枕頭裝在可重復(fù)使用的布袋中。枕頭的產(chǎn)品信息也印在包裝內(nèi)，沒(méi)有多余的紙張。一旦人們拿到包裹，它就會(huì)從外到內(nèi)展開(kāi)，給他們一種非常漂亮的開(kāi)箱體驗(yàn)。

接著再來(lái)看下各大品類的獲獎(jiǎng)作品！

1.FOOD

Pasta Agnesi

Auge Design

Hera nei Campi

Multiverse Studio

Magic Spoon Treats

Center Design

Jokilaakson Juusto’s Clarified Butter

Studio Hellsten

Oatier

ALLGOOD

Miyoko’s

Hatch Design

Yellowbird

Gander

CASA MARRAZZO 1934 – CANNED RANGE

Auge Design

Everiday

Midday

Avinka

Boost Brand Accelerator

Low Spread

COR

Isle of Wight Tomatoes

B&B studio

Dan huang

Shenzhen Tigerpan Design Co., Ltd

Cheese Me

Truffl

Paro

Wedge

Truffle Man Chocolate

Rice

Recchiuti

Manual

Ghetto Gastro

CENTER

Riddim

Belief Machines

GEEM Seaweed Snacks Packaging

Avidity Creative

Tiger Buck Beef Jerky

Tiger Buck (Internal)

2.Beverage

Sprinkle Redesign to Reduce

Prompt Design

Aura BoraOlive Oil Martini

Aura Bora

Acqua Selza Sparkling Water

Matter Brand Consultancy

FERRARELLE SOFT DRINKS

Auge Design

Rox Kola

Ale-8-One Bottling Company

SlurpeeRedesign

Safari Sundays

Cha

Wedge

Fortnum & Mason Coffee

OTHERWAY

Fernwood Coffee

Glasfurd & Walker

Mayawell

Heavy

Cha

Wedge

Seabuckthorn Protoplasmic drink

Beijing Perfect Point Design

Quadraft Brewing Zoo Sour IPA

After Path Design

PangPang Pusher

Jens Nilsson

Budweiser Shangzun

Shenzhen Tigerpan Design Co., Ltd.

Ghia Aperitif

Perron-Roettinger

Stay Classy Non-Alcoholic IPA

Doublenaut / Bellwoods Brewery

Dry Wit

Werner Design Werks

Beneduce x Razza

Work by Lule

Frezzcanti

S&Co

Oentologie Senses

JJ Bertran Studio

Avamposto Gin

OlssønBarbieri

Los Dias Magicos

Denomination

Hotel Tango Pride 2023

Young & Laramore

Festif

Wedge

ALTABRUMA

Morillas Brand Design SL

Iron Shoe Distillery

Atlas Branding

Bloc Bottled Cocktails

The Bar Brand People

ROY’S CLUB

Auge Design

Can-Tini

Saint-Urbain

3.Heath, Beauty,And Personal CareRoger & Gallet – Jean Marie Farina

Servaire & Co

Rowan: Packaging so Stellar it Doubles as Decor

Rowan & Paper Tube Co

Caftari

Wayfarer Design Studio

Halsa: Vitamin Sets subion

Shuka

Cannabotech Brand Creation

Design happy Ltd.

The Absorption Company

Herman-Scheer

Miles Deodorant

Buddy-Buddy

Baude Bodycare, Darkwave Utopia Collection

Baude in-house team,

in collaboration with SOS Beauty Group

Thankyou Revolution

Marx Design

Current State

Werner Design Werks

Lion Pose Packaging Design

Rare Eye (Agency) ; Lion Pose ( Brand)

Omy Laboratoires

Wedge

4.Home, Shopping,Other MarketsECHOES CANDLE & SCENT LAB

Studio Born

OMO VIBES

CBA B+G

TREEJUMP Laundry Beads Packaging

inDare Design Strategy Limited / TREEJUMP

Voiello / La Scaramantica 2023

marimo

Lights Off: Seasonal, Ritual based Candles

Priyanka Krishnamohan

Kristin Coffin Jewelry

Nice People

Sister Mary Prayer Candles

Sister Mary

Tales of Scales

Fictionist Studio

Opal Tadpole Camera

Zenpack / Opal Design Team

MAOWOO Cat Food Packaging & Identity

DXD studio

The Play Boxes by Lalo

Lalo

HiRaw! Rebrand

M — N Associates

Gems Cannabified Fruit Chewables

Mindprizm

Dancing Goat Gardens Pre-Roll Packaging

Studio On Fire

Helena Farms 70-Pack Pre-Roll Packaging

Studio On Fire / Studio Good

5.Plastic FreeWASTECARE™: Industrial waste —certified as skincare.

Serviceplan Innovation & Workbyworks Studio

Dymapak- Squeeze and Turn Tin

Box Clever

Eggyolk Coffee’s Merchandise Packaging

Hands Collective Viet Nam

6.Sustainable DesignDizzie Circular Packaging

blond

Compostable Super Bowl Bags 2023

PepsiCo Design

Goodnature – from Earth, to Earth

Good Nature Co., Ltd.

Bloc Bottled Cocktails

Brand Union Sthlm

Redefining Luxury, Redefining Age –Bruichladdich Distillery Co.

Thirst

Element[AL]

Stranger & Stranger

Sustainable Paper Deodorant Packaging

Orora Packaging Solutions

Skin Office Paris Molded Pulp Clamshell

Knoll Printing & Packaging

Ruka EdgeSlick

blond

Figmint

Target/Figmint

Grove Co. 2.0 – Packaging Rebrand

Grove

Acer ebii Smart Bike ECO-Friendly Packaging

Acer Inc.

7.Visual BrandIdentity SystemsCycle.me – Nutrient Timing Food

HAKUHODO DESIGN / HAKUHODO Inc. / dot.me

Mucky Duck Brand

Traction Brands

Flings

Blurr Bureau

Coca-Cola® Creations Y3000

forpeople Limited

The Coca-Cola Company

Eggyolk Coffee

Hands Collective Viet Nam

Hermanos Colombian Coffee Roasters

Fellow Studio

Omy Laboratoires

Wedge

Ivie by Holland & Barrett

Derek&Eric & Kuba & Friends

Avrelle

Ntsal

DNA My Dog

Zulu Alpha Kilo

Freestyle

Studio Marina Veziko

Rewined Candles

SDCO Partners

8.In-HouseCasa Del Rey

Ace Beverage Group

Lucky Bread

A.S Strategy, Branding & Communication

Chobani Flip Limited Edition Halloween Packaging

Chobani

9.Limited-EditionCoca-Cola® Creations Y3000

forpeople Limited

The Coca-Cola Company

The Spirit of Heineken

Design Bridge and Partners

Wing Heong Dragon’s Delight

Fictionist Studio

10.Private Label

Figmint (Private Label)

Target/Figmint

Harvey Nichols: Pleasurama

Design Bridge and Partners

Health Hut Candles

LG2

11.LuxuryL’Odyssée

Agence BEMAD

The Only Drop

STCKMN

KAAL – A Timeless Excellence

Firstbase India

12.Brand Partnerships andCollaborations All Categories

Dom Pérignon x Lady Gaga

Servaire & Co

Hot Wheels x Daniel Arsham MattelCreations Collaboration

Mattel, Inc.

Dr. Squatch Harry Potter Soap Collection

Dr. Squatch

13.Startup Brands

Paro

Servaire & Co

ROY’S CLUB

Auge Design

Fat Miilk Coffee

Truffl

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