‍The Pentawards Conference and Winners Exhibit Comes to China
Pentawards 大會(huì)及獲勝者展覽會(huì)來到中國

Pentawards 是全球最知名的專注于包裝設(shè)計(jì)的競賽。2018年，Pentawards 將與 ADF&PCD 合作在上海舉辦一場專業(yè)的展會(huì)。作為合作伙伴，Pentawards Exhibit 將在此次大會(huì)上展示2017 年大獎(jiǎng)賽獲勝包裝設(shè)計(jì)中的精選作品，參觀者有幸能夠以全球視角欣賞去年最優(yōu)秀以及最具創(chuàng)造性的包裝設(shè)計(jì)。

The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, will host a dedicated conference in China in collaboration with ADF&PCDShanghai 2018. As part of this partnership The Pentawards Exhibit will showcase a selection of the 2017 award-winning packaging, offering visitors the unique opportunity to gain a global perspective of the best and most creative packaging designs from the last year.

2018 年 ADF&PCD 上海展，中國唯一專注于氣霧、壓泵、香水和化妝品包裝界的盛事，將于 3 月28 日和 29 日在上海世貿(mào)商城舉辦。此次展覽會(huì)將迎來眾多知名品牌、前沿創(chuàng)意和尖端設(shè)計(jì)公司。此次展覽會(huì)將從行業(yè)領(lǐng)先的Pentawards 大會(huì)中借鑒經(jīng)驗(yàn)。同時(shí)，Pentawards Exhibit 將最先為參觀者展示去年最優(yōu)秀和最具創(chuàng)造新的包裝設(shè)計(jì)作品。

ADF&PCD Shanghai 2018, which is China’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community, held at Shanghai MART on 28&29 March, will welcome big-name brands, cutting-edge innovation and top design agencies. Not only will the show benefit from the industry-leading Pentawards Conference, but The Pentawards Exhibit will provide visitors with a first-hand look at the best and most creative packaging designs from the last year. 

Easyfairs 包裝事業(yè)部全球品牌總監(jiān)Paul Macdonald 評(píng)論道：“很高興Pentawards 能夠參與此次展覽會(huì)。來自包裝設(shè)計(jì)界最優(yōu)秀和聰明的人才也將參加大會(huì)，發(fā)表演講。出席者將學(xué)習(xí)到講述品牌故事的最佳方式，學(xué)習(xí)如何通過設(shè)計(jì)實(shí)現(xiàn)創(chuàng)新，以及如何將包裝方面遇到的挑戰(zhàn)轉(zhuǎn)化成機(jī)遇。Pentawards Conference 參加ADF&PCD 上海展為這個(gè)本已精彩紛呈的展覽會(huì)增添了獨(dú)特的權(quán)威魅力，同時(shí)也幫助我們將來自巴黎和紐約姐妹展的良好勢(shì)頭延續(xù)下去。

Paul Macdonald, Global Brand Director of the Easyfairs Packaging Portfolio, comments: “It’s really exciting to have The Pentawards on board for this year’s show, with some of the best and brightest minds from the packaging design world set to speak as part of the conference programme. Attendees will learn the best ways to tell a brand’s story, how to deliver innovation through design, and how to turn packaging challenges into opportunities. Having The Pentawards Conference at ADF&PCD Shanghai adds a unique gravitas to an already packed show, and helps us build on the momentum generated by our sister shows in Paris and New York.”

這次專門面向包裝設(shè)計(jì)領(lǐng)域的大會(huì)將由《包裝&設(shè)計(jì)》雜志總編輯蔣素霞女士主持，并邀請(qǐng)來自全球的行業(yè)重要知名人士，尤其是創(chuàng)意設(shè)計(jì)界的重量級(jí)人物。例如，forceMAJEURE 的董事長及創(chuàng)始人 Laurent Hainaut，他將成為大會(huì)項(xiàng)目中的重要亮點(diǎn)。forceMAJEURE專注于品牌設(shè)計(jì)、品牌革新、產(chǎn)品設(shè)計(jì)和創(chuàng)新，是領(lǐng)先的國際設(shè)計(jì)公司之一。同時(shí)，Laurent Hainaut 也帶來了與聯(lián)合利華、Diageo、百事可樂、達(dá)能飲料、歐萊雅、露華濃以及許多其他品牌合作所獲得的專業(yè)知識(shí)。

The dedicated packaging design-focused conference will be hosted and chaired by Rhonda Jiang, Editor-in-Chief at Package & Design Magazine, and will boast major names from all over the globe, specifically focusing on the creative design community. For example, Laurent Hainaut, President and Founder of forceMAJEURE, will be headlining the conference programme. forceMAJEURE is one of the leading international design houses, specialising in brand creation, brand renovation, product design and innovation, whilst Hainaut brings with him expertise from working on accounts including Unilever, Diageo, PepsiCo, Danone Waters, L’Oréal, Revlon and many others.

資生堂包裝設(shè)計(jì)部藝術(shù)總監(jiān) Ippei Murata 將在大會(huì)上討論為中國市場組建包裝設(shè)計(jì)團(tuán)隊(duì)所遇到的挑戰(zhàn)和機(jī)遇。資生堂是全球領(lǐng)先化妝品公司之一。Murata 于 2001 年進(jìn)入資生堂，幫助設(shè)計(jì)全球資生堂品牌并奠定其日本領(lǐng)先化妝品牌的地位。在歐洲資生堂公司工作一段時(shí)間之后，他去了上海，在那里組建包裝設(shè)計(jì)團(tuán)隊(duì)。

Ippei Murata, Art Director of Packaging Design at Shiseido, will be taking to the stage to discuss the challenges and opportunities associated with developing a packaging design team for the Chinese market. Murata joined Shiseido, one of the leading cosmetics companies in the world, in2001 helping to design the global Shiseido brand and establish it as a leading makeup brand in Japan. After a stint at Shiseido Europe, he moved to Shanghai to develop the package design team.

Pentawards 的另一名演講嘉賓是來自YANG DESIGN策略總監(jiān)，合伙人黃曉靖女士。楊設(shè)計(jì)顧問公司擁有豐富的海內(nèi)外經(jīng)驗(yàn)，是中國最具前沿性的產(chǎn)品戰(zhàn)略和設(shè)計(jì)顧問公司。黃女士不僅是國際知名的設(shè)計(jì)策略師和趨勢(shì)專家，也是中國設(shè)計(jì)市場的主要人物。 

Also speaking as part of The Pentawards will be Ms. Xiaojing Huang, Strategic Director at YANG DESIGN. YANG DESIGN is one of the most forward-looking product strategy and design consultancies in China, with both international and local experience. Not only is Huang an internationally renowned Design Strategist and Trend Expert, but she is also a leading figure within the Chinese design marketplace.

‍‍2018 大會(huì)的主題最終被定為“如何將設(shè)計(jì)挑戰(zhàn)轉(zhuǎn)化為機(jī)遇？”。除了知名演講嘉賓和國際品牌參與此次大會(huì)，尖端和創(chuàng)造性話題也將列于大會(huì)日程。來到Pentawards 大會(huì)的參觀者有望聆聽一系列話題，包括 “千禧一代想象力豐富且對(duì)產(chǎn)品要求高，如何滿足他們的期許?” 和 “傳統(tǒng)賣場 vs 電子商務(wù)。是否需要不同的包裝?”，以及 “品牌認(rèn)知度和識(shí)別度的重要性” 和 “為何包裝業(yè)在未來必須要進(jìn)行互動(dòng)且反應(yīng)迅速”。
In addition to big name speakers and international brands taking part in the conference, cutting-edge and innovative topics will also be on the agenda, with the theme for the 2018 conference finalised as ‘How can you turn design challenges into opportunities?'. Visitors to The Pentawards Conference can expect to hear an array of subjects, ranging from ‘How to meet the expectations of the always connected and demanding millennials’ and ‘Store Shelf vs E-Commerce. Do they require different packaging?’, through to ‘The importance of ensuring brand recognition and identity’ and ‘Why the future of packaging must be bothinteractive and responsive’. 

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MacDonald 總結(jié)道：“Pentawards之所以聞名全球，不僅僅是因?yàn)樗�吸引來的知名人才，還因?yàn)樗�所涵蓋的主題。2018 ADF&PCD 上海展上的 Pentawards 大會(huì)或 Pentawards 展覽會(huì)對(duì)于所有對(duì)包裝設(shè)計(jì)感興趣的人來說都是不容錯(cuò)過的。Pentawards 大會(huì)或Pentawards 展覽會(huì)為參觀者提供靈感，具有教育性和創(chuàng)新性，讓每個(gè)人都有所收獲。

MacDonald concludes: “The Pentawards is recognised around the world, not only because of the major names it attracts, but also the subjects it covers. Anyone with an interest in packaging design will not want to miss The Pentawards Conference or The Pentawards Exhibit at ADF&PCD Shanghai 2018. It is inspirational, educational and innovative, offering something for everyone.”

For further information, visit the website or via the show team on +44 (0)20 8843 8800 or balwinder.tank@easyfairs.com.

如需更多信息，請(qǐng)?jiān)L問我們的網(wǎng)站或致電展覽會(huì)團(tuán)隊(duì)熱線 +44 (0)20 8843 8800 或發(fā)送電子郵件至 balwinder.tank@easyfairs.com。

To request images, interviews, or for more information, please contact David Brewer at Energy PR on 01993 823011 or email david@energypr.co.uk.
如需索取圖片、訪談視頻或更多信息，請(qǐng)聯(lián)系 Energy PR 的 David Brewer：01993 823011 或發(fā)送電子郵件至 david@energypr.co.uk。

About ADF&PCD Shanghai
關(guān)于ADF&PCD上海展：
ADF&PCD Shanghai will follow the successful format established by its Paris and New York shows, with educational and inspirational conference programs hosted by industry pioneers and thought leaders, The Innovation Awards which celebrates the very best innovations from around the aerosol, dispensing, personal care and cosmetic industry as well as the main exhibition which will showcase over 100 focused suppliers dedicated to the aerosol and beauty packaging markets.
2018年ADF&PCD上海展將遵循巴黎和紐約展的成功模式，除了展覽本身的精彩內(nèi)容外，還將邀請(qǐng)到行業(yè)的品牌大咖們蒞臨參加做豐富內(nèi)容和啟發(fā)式的教育演講。與此同時(shí)，主辦者還把全球最重磅行業(yè)大獎(jiǎng)引入上海，該大獎(jiǎng)旨在從100多家展商中遴選出最佳創(chuàng)新產(chǎn)品予以認(rèn)定獎(jiǎng)勵(lì)，主要有氣霧包裝、壓泵，個(gè)人護(hù)理和香水包裝幾大類獎(jiǎng)項(xiàng)。